Our Story
YRLBL was born from a simple but powerful idea: What if we could blend our love of ice cream with the desire to do good in the world?
We launched with premium, high-fat ice cream—a product that has long been diluted by artificial fillers and cost-cutting shortcuts. But our mission goes far beyond the scoop.
YRLBL exists to create white-label ice cream that is good enough to be yours, not ours. Every recipe we develop is made with clean, high-quality ingredients, and built to reflect the creativity, values, and voice of the people we partner with. We’re not a brand to promote. We’re a brand to build with.
Starting with Scoops
We started with ice cream because it’s nostalgic, beloved, and—frankly—broken. Most of what’s on the market is no longer truly ice cream. Our 3-gallon tubs are the real deal: high-butterfat, all-natural, and crafted for chefs, restaurants, and makers who want quality that matches their standards.
But we’re not stopping there.
We’re already in development on other products, so stay tuned.
Why White Label?
We don’t want our logo on your menu - we just want your creativity to shine. And in the process of creating something new and amazing, we’ll partner to do some good in the world.
Let’s be clear: we wouldn’t be doing this if it were just about dessert.
Giving back is at the center of everything we do.
A percentage of every sale is invested directly into nonprofits working to heal, uplift, and transform their communities. When you choose YRLBL, you’re not just getting a superior product—you’re fueling real change.
We believe good food can do more than satisfy.
It can serve. It can restore. It can give.
Who We Are
We’re chefs, creators, nonprofit leaders, and food industry folks who believe in doing things differently. We care about quality, yes—but even more about people.
YRLBL is our way of blending flavor, creativity, and purpose into something that’s deeply collaborative—and deeply good.
Let’s make something that tastes good, feels good, and does good.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!